A foundation in business and design
B.A. in Advertising, MBA in Marketing, and digital design training in graphic and web design.
About Marci
Strategy is only useful when people can understand it, act on it, and carry it forward. That’s the connection I help teams and business owners make.
Smart strategy meets hands-on leadership
Enterprise experience with an entrepreneur’s perspective
My career spans more than two decades across marketing, sales, service, training, and retention. I’ve worked inside complex enterprise environments and alongside business owners, translating technical products and business challenges into messages people understand and experiences they can use.
My work has crossed telecommunications, automotive, manufacturing, medical equipment, and professional services. I’ve led creative contributors, partnered with executives and founders, supported sales and service teams, and coordinated agency work.
I’ve personally written brochures and website copy, selected imagery, guided content strategy, and approved agency layouts for brands including Ford Pro and Mopec. At Clarios, my work included go-to-market planning and AI-assisted digital prototypes.
My entrepreneurial work has also strengthened my ability to connect marketing strategy, customer experience, and practical technology. My approach stays grounded in the people doing the work—and the people the work needs to reach.
Education & experience
More than two decades of experience
Marketing, sales, service, training, retention, and leadership across enterprise and entrepreneurial environments.
Founder experience
As founder of SYNC Digital Agency, I’ve expanded my perspective on business ownership, customer needs, and the connection between strategy and execution.
Community & recognition
Author & contributor
Published author and contributing writer on entrepreneurship, professional growth, and leadership.
Mentor & educator
Experience supporting emerging marketers, entrepreneurial pitch participants, and professional communities.
Detroit roots
A proud Detroiter and Michigan State University alum who cares about access, opportunity, and sustainable growth.
My approach
Automation for efficiency & consistency
I see automation as a way to give teams capacity and make good processes repeatable. When routine follow-ups, handoffs, reminders, and updates happen consistently, people spend less time chasing tasks and more time on strategy, relationships, and problem-solving. I start with a clear process, define ownership and the points that need human judgment, then automate the repeatable steps. The goal is greater efficiency, fewer missed details, and a dependable experience for customers and colleagues.
Supporting the sales process
I believe marketing should make the sales process easier for both the buyer and the sales team. That starts with understanding customer needs, clarifying the value, and creating content that answers questions and builds confidence. I listen to what sales teams hear in the field and turn that insight into messaging, tools, and education they can use. From first impression through follow-up and handoff, marketing and sales should tell the same story and help customers take the next step.
Clarity first
Start with the business goal, the customer, and the real problem. A clear direction makes the next decisions easier.
Systems over hustle
Build repeatable ways of working that support the team and the customer experience without depending on constant improvisation.
Human-centered AI
Use technology to support good judgment, strengthen communication, and reduce repetitive work while preserving the human connection.
Ready to move the conversation forward?
Let’s talk about the team, opportunity, and goals behind your next move.
Contact Marci